3M Global Customer Innovation Centers

From static showroom to strategic interface.

In collaboration with 3M and Design Group Italia, we evolved the Customer Innovation Center experience from static showroom to strategic ecosystem —a global network of immersive, interdisciplinary spaces tailored to regional markets while aligned with 3M’s global narrative: Science. Applied to Life.

These were not marketing rollouts — they were transformation platforms. Spanning seven years, 12 centers, 30+ design disciplines, and over 100 collaborators, we integrated digital intelligence, narrative systems, spatial design, and cultural foresight to build environments that inspired co-creation and provoked meaningful dialogue.

Outcome

Change business. Change habits. Change experience. Change futures.

These centers were transformation engines. Each center became a living interface: shifting 3M from supplier to co-innovation partner, from storytelling to story-making, from brand as message to brand as embodied system.

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Capabilities

  • Strategic Foresight

    Long-range opportunity framing aligned to regional behaviors and innovation cultures.

  • Narrative Transformation & Story Architecture

    Localized brand storytelling without fragmentation; immersive, cinematic sequencing.

  • Spatial Experience Design & Interaction Logic

    Phygital integration with tactile demos, adaptive flows, and sensory engagement.

  • Behavioral Insight & Persona-Led Journey Mapping

    Customer segmentation, emotional design, and role-based content pathways.

  • Ecosystem Orchestration & Multi-Stakeholder Alignment

    End-to-end design system built across physical, digital, and organizational layers; from idea to execution.

Next

Light + Building Storytelling