Light + Building Storytelling
From insight to interaction.
Through a structured, multidisciplinary design and innovation process, we explored future-facing scenarios for workplace environments — combining research, sketching, early concepts, and functional prototyping.
Our methodology moved fluidly from insight generation to experience design, culminating in narrative frameworks and physical prototypes developed for a major industry showcase.
Outcome
Functional storytelling to activate future adoption.
We crafted a specifier-oriented narrative strategy and prototype series designed to generate pull — highlighting the transformative potential of next-gen technological systems through experience-first storytelling.
Capabilities
Experience-Led Prototyping & Specifier Insight
From ideation to functional prototypes, shaped through the lens of user behavior.
Narrative Strategy & Pull-Based Communication
Storytelling systems designed to generate market pull — emerging technologies.
Design Research & Environmental Futures Framing
Trend synthesis and speculative framing for new spatial opportunities and applications.
Technology-to-Meaning Translation
Bridging engineering and emotion: positioning technical platforms within broader lifestyle, wellness, and workplace narratives.
Modular System Design & Ecosystem Scaffolding
Building-block approaches that scale across contexts, products, & specifier ecosystems.