Digital Culture Infrastructure

From social feed to cultural lifeline.

Contributed to the experience design and digital strategy of a cultural innovation app developed within a Milan-based creative tech company (2020–2024). Worked on the intersection of XR, design systems, and cultural storytelling in a public-facing platform supporting artistic engagement — as part of an internal cross-functional team. We imagined a new kind of digital space —a living, breathing infrastructure bridging cultural players and everyday people, where art becomes parasocial, participatory, and profoundly personal.

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Outcome

Art becomes accessible.

Experiencing culture: from broadcast to bridge, from curation to co-creation, from static archives to living narratives —inviting audiences not just to look at art, but to live with it.

Capabilities

• Strategic foresight & cultural trend sensing

  Framing the future of digital culture and anticipating audience shifts.

• Ecosystem & value network design

  Building scalable infrastructure for creators, curators, and communities.

• Narrative strategy & meaning-making frameworks

  Using art as connective tissue for identity, insight, and belonging.

• Competitive intelligence & positioning

  Mapping the landscape, identifying whitespace, shaping market edge.

• MVP roadmap & agile co-creation sprints

  Driving product development through iterative, insight-led cycles.